Doing business in the high-tech world has always been about whom you're doing business with, and these days channel partnerships are more important than ever. Channel sales and partnership are a key source of revenue, “go-to-market” strategy and business globalization. As a result, many enterprises today find that the face of their company is presented to customers, not by their own employees, but via third-party sales channel partners.

Many vendors want to keep close track of their relationships with resellers, alliance partners, and the like, to strengthen relationships, shore up any faltering partnerships, and maximize the partnerships' value for everyone involved.

Expand your geographical coverage to Asia Pacific and increase your exposure, without the need to have a physical office or a team. Outsourced your Channel Sales & Marketing Functions, save on your operating and overhead cost. Let Yen Ventures increase your brand recognition with your potential and existing channel partners, increase your channel base, and build a stronger relationship, to focus on your products over the competitions.

Channel Marketing

• Develop individual marketing plans for each channel partner based on channel strategy and your budget
• Produce channel deliverables required to implement marketing plans including advertising and product launch kits
• Develop in-store merchandising materials
• Exploit all opportunities for "Free" marketing activities
• Channel rewards program
• Resellers training
• Foster relationships between client's sales organization and reseller's corporate sales team
• Facilitation of relationship building with partners' customers
• Establishing a tripartite relationship with partners & end users

Channel Sales & Development

• Develop & evolve a channel strategy
• Identify the channels of distribution and the specific distributors/resellers that will be most successful selling your product
• Develop a customized channel plan
• Develop packaging that communicates the key why-to-buy messages
• Leverage our network to introduce your products to the right buyers or partners
• Conduct regular vendor reviews
• Provide channel feedback on client's products, promotions, pricing, etc
• Assist the reseller/distributor sales organization in closing large opportunities