Yen Venture

	Outsourcing is a growing trend, and a smart way to do business. As a result, marketing outsourcing has become an increasingly accepted practice. It is a means not only to reduce costs, but also to utilize external expertise and resources, shorten the time to complete projects, and free up internal resources for core business activities.
	Marketing outsourcing gives businesses: Flexibility while maintaining a tight rein on head counts and fixed overhead costs. High quality professional marketing expertise and campaign implementation assistance at its fingertips. An independent source of information and ideas that can offer a business perspective beyond the company culture. Control over the amount of time that is required to manage the marketing function. Access to experts in various marketing fields that marketing outsourcers can bring into the process on an “as needed” basis. Meaningful control over marketing costs
	What businesses benefit most from marketing outsourcing? Start-up, small and medium sized businesses that do not have a formal, internal marketing team. Small and medium sized businesses that are growing rapidly and require marketing assistance to help manage their growth, or require marketing support, on a project-by-project basis, to supplement their existing marketing team. Large organizations that have downsized, have hiring freezes, or require marketing support, on a project-by-project basis, to supplement their existing marketing team. Large organizations that are growing rapidly and require additional marketing support to help manage their growth.
	Marketing Planning & Implementation Marketing Project Planning & Coordination Strategize and coordinate Marketing Campaign PR Campaign Coordination Direct Mail / E-mail Campaign Coordination Media Research & Placement Marketing Collaterals Development eg: direct mailers, banners, invitation letter, all in one CD, Presentation Kit – MS PowerPoint; corporate or product marketing materials